Director, Marketing & Communications

Jan 10, 2022

Job Description

The director of marketing & communications is responsible for the brand of the organization.  This business unit leader is also responsible for planning and implementing appropriate marketing and product development programs targeted toward existing and new markets by performing the following duties personally or through influence of peers.

Key Capabilities Include:

  • Business Leadership Acumen
  • Communication Proficiency
  • Customer/Client Focus
  • Copy/Edit & Creative Workflows
  • Presentation Skills
  • Problem Solving/Analysis
  • Results Driven
  • Strategic Thinking
  • Technical Capacity

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Develops and implements strategic marketing plans to support sales plans and forecasts and achieve corporate objectives for products and services.
  • Develops and manages marketing/communication operating budgets.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitor products, sales and marketing activities.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate/brand image throughout all product lines, promotional materials, and events.
  • Directs staffing, training, and performance evaluations to develop and control marketing and communication programs.
  • Represents company at trade association meetings to promote product.
  • Meets with key clients, assisting sales representative with maintaining relationships and improving brand positioning.
  • Coordinates liaison between Member Services department and MARCOM vendors.
  • Analyzes and controls expenditures of department to meet or beat budget.
  • Assists other departments within organization to prepare manuals and technical publications.
  • Reviews and analyzes brand performances against expectations / Pro Forma to determine effectiveness.
  • Supports product research and development.

Required Education and Experience

  • Bachelor’s degree in sales, marketing or business administration or equivalent number of years of experience
  • Five (5) years of related experience with progressive management experience.

 

Preferred Education and Experience

  • Master’s degree in sales, marketing or business administration.